Last updated 05/04/2022
What Are Cookies?
See the Wikipedia article on HTTP Cookies for more general information on cookies.
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.
The Cookies We Set
- Account related cookies
- Email newsletters related to cookies
This site offers newsletter or email subscription services, and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribe/unsubscribed users.
- Forms related cookies
When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence or ensure there are not multiple submissions of the same data.
- Site preferences cookies
To provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. To remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page affected by your preferences.
- This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. See the official Google Analytics page for more information on Google Analytics cookies.
- Third-party analytics are used to track and measure the usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve our website for you.
- We test new features and make subtle changes to how the site is delivered from time to time. When we are still trying new features, these cookies may be used to ensure that you receive a consistent experience whilst on the site and understand which optimisations our users appreciate the most.
- As we advise on different products, we must understand statistics about how many of the visitors to our site enquire about these products and as such, this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price for clients.
We use third-party marketing software Outfunnel to send our emails and manage our marketing campaigns. Outfunnel uses localStorage as part of tracking, so we would have information on open email rates and click through rates. Outfunnel also tracks activity on the website.
How does it work?
We embed a localStorage based tracking code on our website. When visitors come to the website, localStorage is placed in the web browser, and the tracking code sends information to Outfunnel about that visitor’s web activity. Outfunnel also tracks opens of emails, clicks on any of the hyperlinks included and other email activity.
What information does Outfunnel collect?
When tracking code is added to a page, Outfunnel automatically gathers the following information:
- Page visits
- Time of each page visit
- IP Address
- Referrer (Source, Medium)
- User ID
We use Mailchimp as part of our marketing platform. You acknowledge that your information will be transferred to Mailchimp for processing by giving consent to subscribe. Learn more about Mailchimp’s privacy practices here.
We use Pipedrive to connect with our customers and provide customer service communications. We may use their technology to communicate directly to you, and they are considered a data processor.
We use Hotjar to understand our users’ needs better and optimise our service. Hotjar is a technology service that helps us better understand our user’s experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.), and this enables us to build and maintain our service with user feedback.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
We may also use social media buttons or plugins on this site that allow you to connect with your social network in various ways. For these to work, the following social media sites, including; Twitter, Facebook and linkedIn, will set cookies through our site, which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Hopefully, that has clarified things for you. As was previously mentioned, if there is something that you aren’t sure whether you need or not, it’s usually safer to leave cookies enabled if it interacts with one of the features you use on our site.
However, if you are still looking for more information, you can contact us through one of our preferred contact methods.